Lady Gaga FAME: The First Ever Black Eau De Parfum
Posted on Friday, June 15, 2012
Gaga officially released the name and the first visual of her eau de perfume.
Her debut fragrance comes from the Haus Laboratories in Paris.
The first ever black eau de perfume is an innovation in fluid technology. It’s black like the soul of fame, but invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with “Lady Gaga Fame”.
The innovations in “Lady Gaga Fame” go beyond the black-to-clear fluid: the olfactory structure itself is also very rare for the fragrance industry. Traditionally, perfumes have a pyramidal structure – a hierarchy of sorts with top, middle and base notes. This fragrance, on the other hand, has a unique structure called the “push-pull technology,” where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy. All of the notes were crafted to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin.
Compounded by Gaga herself, “Lady Gaga Fame” scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed tiger orchid and jasmine sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance and giving “Lady Gaga Fame” its signature as a scent.
The bottle was designed in collaboration with Nick Knight, and the advertising campaign was directed and photographed by Steven Klein.
“Lady Gaga Fame” hits the stores worldwide in September 2012! Will keep you posted.
Photo via: Twitter/ladygaga
Filed under Gaga Beauty
